AMV BBDO and Sainsbury’s win big at the Marketing Society Awards for Excellence.
The Marketing Society Awards have established their reputation as the leading marketing awards in the UK over a period of 28 years. They are judged by an elite panel of top marketing practitioners drawn from blue chip marketing organisations. AMV’s client Sainsbury’s won the Cause Related Marketing category for their Paralympics sponsorship. Marketing Director, Sarah Warby won Marketer of The Year. Sainsbury’s also won the 2013 Grand Prix, again for their Paralympic Games campaign. AMV are proud to have created the advertising campaign for the Paralympics sponsorship, supporting materials for Sainsbury’s work in schools getting 2 million children to try a Paralympic sport, through online content around Paralympic athletes, to the advertising and C4 idents that activated the sponsorship closer to the event.