Harriet Pinnington


AMV BBDO dominates Campaign Big Awards

Abbott Mead Vickers BBDO has stormed the 2016 Campaign Big Awards after winning film agency of the year, seven golds and 11 silver awards.

The ceremony, which took place on Wednesday evening at The Grosvenor, was dominated by the Omnicom agency, which can credit much of its success to its "Spare the act" campaign for Currys PC World (above). AMV won five golds for "Spare the act" in the retail and restaurants category (one for the overall campaign, and four executions), and one silver for Sainsbury’s Christmas ad "Mog’s calamity". The agency, the UK's biggest by billings, also won two golds and two silvers in the consumer durables & furniture category, all for its "Spare the act" work for Currys PC World. It secured one gold for the campaign, and the rest for individual executions. Other winning work for AMV included: a silver for its "Please not them" campaign for the National Lottery and a further silver for its "James Blunt" execution – both in the travel and leisure category; two silver awards in the alcoholic drinks category for film work for Guinness, "Never alone" and "The right path"; two silvers in the energy category for its film ads with Smart Energy GB – "Darts" and "Supermarket"; one silver in the health and beauty category for its film "Blood" for Libress; silver in the media and entertainment category for its "Imaginary friends" outdoor work for the V&A Museum of Childhood.