Currys PC World unveiled their brand new, first-ever Christmas campaign; Spare the Act. Featuring acting legend Jeff Goldblum, the ads aim to demonstrate that Currys PC World understand Christmas doesn’t always live up to our idealised expectations at times, and sometimes we need to act to maintain the Christmas spirit. The ads will aim to position Currys PC World as the solution; with the right electrical product, there’ll be no need for acting this Christmas.
The campaign features five different executions and each one will break over five different days, starting on air from Thursday 5th November. The first instalment of the £10 million campaign features the Nespresso Inissia Coffee Machine with the four alternative executions highlighting Google Chromecast, an LG 4K OLED TV, a Bosch 3D Oven with Hot Air technology, and the intel-powered Microsoft Surface. The campaign includes a collection of 40”, 60” and 90” ads, with a fuller length 2’30” hero ad focused around the intel-powered Microsoft Surface.
Rolling out across TV, cinema, Video on Demand, radio, print, social and online (YouTube), in the UK and Republic of Ireland, the ads appeared during some high-profile television slots on Saturday 7th and Sunday 8th November, including XFactor and Downton Abbey.
In each of the five ads, we peek into a different Christmas scenario where characters are faced with an underwhelming moment, including receiving a disappointing Christmas present, being served burnt turkey, or straining to watch a Christmas film on an old, small TV set. As each of these moments unfold, and our protagonists struggle to hide their disappointment, Jeff Goldblum appears with some friendly acting advice to help the British public through those awkward Christmas moments. Goldblum’s advice is to be empathetic with your friends and loved-ones, and instead imagine the perfect Currys PC World product to hide your disappointment.
While the ads are full of humour and surprising moments, they also demonstrate that the retailer has everything you need to get ready for Christmas, from furnishing your home in preparation to host family and friends, to the latest in technology gifts.
The ad campaign was also supported by a nationwide digital campaign, which launched on 9th November.