Currys PC World

World Cup

The idea behind the advertisements relies on a universal insight about relationships, and the subtle (or not so subtle) attempts at manipulation that go on between couples, particularly when it comes to purchasing big-ticket items for the home.

The resulting ads are humorous, down-to-earth, and accessible, speaking to their audience about TVs and the upcoming summer of Brazil-based football in a way that feels honest and true to life.
The campaign launches on 1st May with three 30” TV spots and a Talksport radio partnership that incorporates three 30” spots.

Work in this campaign