As we wave goodbye to the former brand ambassadors, the puppet family, the new platform kicks off with a launch spot starring award-winning British actor Dominic West. West plays a melodramatic father who, along with his son, are so engrossed in their video game that they’re reluctant to come to the table for dinner – until mum announces that its spag bol on the menu.
As the nation’s favourite way of eating the nation’s favourite family meal of spaghetti bolognese, Dolmio helps take the drama out of dinner time. It gives parents what they really crave - a mealtime with no hassles, no fights and no distractions and ultimately clean plates. In short: No drama.