To drive association between Doritos chips and Dips, we created the 'Dip Desperado' campaign featuring Esteban Ortega, who as a young man discovered that he was incredibly adept at flicking tortillas into jars of salsa. Esteban's rags-to-riches-then-back-again story is told via TV, online and Twitter. Consumers were challenged to try their own hand at chip-flicking via an immersive game, which was free to download as a Facebook, Android and iPhone app.

Work in this campaign