Christmas in a Day

This year Sainsbury’s and AMV bring to life how Britain really celebrates Christmas, with Oscar-winning director Kevin Macdonald. CHRISTMAS IN A DAY, is a moving documentary created from over 400 hours of festive footage submitted by people from all over the UK. Sainsbury’s has supported the film since its inception and has devoted TV spots to screen a series of film trailers, in addition to a traditional food focused Christmas campaign.

Work in this campaign