Nine Lives

Whiskas has a partnership with the World Wildlife Fund and AMV BBDO has created an online campaign for Whiskas, which aims to communicate their commitment to working with the WWF to double the number of wild tigers by 2022.

Epic cat fails. It’s what YouTube was invented for. Home videos of cute, furry creatures dicing with danger make for compelling viewing. After all, cats have nine lives.

Unfortunately the same cannot be said about tigers. Poaching and the destruction of their habitat means there are just 3200 left in the wild. Whiskas have partnered with WWF to help double tiger numbers in the lifetime of your family pet.

As well as the online video, Whiskas are supporting their partnership with WWF on TV and in store. For every pack of Whiskas bought between 18th February and 28th April 2015, Whiskas will donate to the WWF. Whiskas will also match every donation made, up to a total of £50,000.

Work in this campaign